These ads are for…what?

5 06 2009

From Christina Dunning
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URL: http://www.youtube.com/watch?v=l-8Ihsccknw&feature=related
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URL: http://www.youtube.com/watch?v=a189xAYBRv8&feature=related
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This is a series of ads for…um, what are they for?! These ads have cute kids doing silly things, but are they really related to Trigon BlueCross BlueShield? When I first saw them being passed around on YouTube I laughed and even bookmarked them; they’re funny! But not initially, nor now, do I have any desire to switch insurance companies. If Trigon’s goal was to gain public awareness that they simply existed…then through internet word of mouth marketing and comedy, they sort-of succeeded. But if Trigon had a goal of actually gaining clients, I personally don’t see how they could have met it. The ads don’t have any hard information about Trigon or show me why Trigon is such a great insurance company, they simply make me laugh. Enjoy!

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