Solve some problems

5 06 2009

From Lex Chase
Here’s an absolut vodka ad in which a man is asked to do obscene amounts of work before he leaves for the day 10 minutes before he’s supposed to get off. I think this ad is great because not only is absolut using their name to their advantage they’re showing how the living the “absolut” life can come to your overall advantage. It’s hilarious how they turn a situation that sucks into a positive experience making the viewer want to be an absolut drinker, hoping that their life could be this ideal as well. If you watch all the other absolut ad’s you’ll find this pattern where they display scenarios that people seem to complain about the most and proposing that these problems will go away by drinking absolut makes me want to be an absolut drinker to some extent.




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