Heineken

4 06 2009

From Andrew Baldwin

I chose this commercial because it is very clever. They start out with some good music that really plays into the theme of the video and engages the viewer. They added a celebrity being Jennifer Aniston to catch peoples attention as well. The commercial as a whole uses ambiguity and is a transformational advertisement as it uses humor as the main theme. I really like how you assume that the man is going to give the last two Heineken’s with Jennifer, or at least split them and go home with her. Instead he just takes them for himself and leaves the beautiful girl standing there. It is a good twist on something that you assume is going to happen and does not.

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