Oops

4 06 2009

From Renee Alvarado

This is an interesting article about what we discussed in class today about having a cultural lens. I can’t imagine a company doing advertising in a foreign country and not doing a little more research or having someone from that country working on the campaign. My favorite in this list is one for Parker Pen when advertising in Mexico. Their advertisement in English said “It won’t leak in your pocket and embarrass you.” Parker Pen didn’t know the correct word for embarrass and instead said “It won’t leak in your pocket and make you pregnant.” It seems like a common sense thing to make sure what you are saying in another language translates, but apparently not.

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