Influence

4 06 2009

From Nick Cody

This ad is meant to scare teens into staying “Above the Influence” of drugs and alcohol. This ad is presented to seem like a real, phone-recorded video. The quality of the video is poor, it’s clearly being held by a fellow teen. There is a passed-out teen who is being played with while she is unconscious against her will or knowledge. The ad is funny to most college students, because this is seen as humorous more than it is dangerous. I feel like this ad totally missed its goal and does little to enforce the idea that being above the influence is the way to be.

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