Chanel

4 06 2009

From Veronica Day

I remember first seeing this commercial a few years ago. I chose this ad because it’s one of my favorites, and is so much more drawn out and story-like than most commercials (and also 2 minutes long!) It’s using a transformational creative strategy approach, particularly resonance because it evokes a positive stored image. This commercial is truly beautiful and has a quality to it that makes you want to buy Chanel No5 perfume. Utilizing already famous actors and actresses, this commercial offers attraction by including Nicole Kidman and Rodrigo Santoro in it. The love story between the two characters is a theme that also attracts viewers and it’s something that the (likely) target audience could relate to.

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