Career Builders

4 06 2009

From Iris Horn

I remember this commercial from the superbowl. The approach of this ad is very interesting, since it is very repetitive. However the repetitiveness is not for the actual brand but for the story the ad tells. It also reinforces how everyday life is a never ending cycle. I like the third picture “wish you were somewhere else” since the picture of the worker on the dolphin goes back to the famous stress picture of a dolphin and cow jumping out of the water. Due the exaggeration of the emotions the commercial is actually fun to watch. The ad I believe was successful since every worker can relate to at least one of these scenes while still leaving the viewer with a positive image about the brand.

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