Above the Influence

4 06 2009

From Nathan Ichtertz

(titled: “fitting in”)

I saw this ad while at the movies and it captured my attention immediately. The ad uses uplifting music and shows a teenage boy in front of a 3D cut-out board, jumping into the cut-out space. He fits into a baseball scene, then into a life-size “picture” frame, and then into a cut-out scene where he jumps his skateboard. But the final board depicts someone offering the teen a joint, and he walks away. I thought this was really interesting because until the very end, I had no idea that this was an ad against drug use. It’s a very engaging ad. However, I doubt it will have any effect on curbing drug use.

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