Grocery Outlet

3 06 2009

From Nicole Holman

I picked these ads for Grocery Outlet because they are a good example of a campaign. All three ads are informational and have the same Muppet characters singing songs that could easily get stuck in your head. Each commercial talks about how you can get more of the same foods, and high quality foods for less at Grocery Outlet. I also think that this campaign will catch the attention of many due to the current recession. This is the perfect opportunity for Grocery Outlet to reach a broader audience. The use of Muppet’s also appeals to children who would then point the commercial out to their parents, and my generation who watched many cartoons in our younger years with the Muppet’s and now have a family to support. There is also the added bonus of a reward for going to Grocery Outlet which is saving money.




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