Free Credit Report

3 06 2009

From Sylvie Atkins

FreeCreditReport.com has had an array of memorable commercials in the last few years that are appealing to viewers because of their use of dry-humor, and catchy songs. Their latest commercial, “Good 745”, makes a comparison of a bad credit report, with a misbehaving dog. The comparison between the two is not ordinary, yet the footage of the 509-bad credit score transformed into a dog is memorable. The 509-Dog tears apart house furniture, chews on shoes, goes to the bathroom inside the house, and annoys the children, just like a disobedient dog would do. I found this humorous and valid because many adults can probably compare the hassles of a bad credit score with an animal. The woman’s story was told in a witty and fun way, which differentiates the brand from other competitors.

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