Absolutely

31 05 2009

From Hannah Garces
Absolut Vodka commissioned comedian Zach Galifianakis to make an advertisement as part of a series of artist-focused ads. The deal was that Galifianakis could do whatever he wanted as long as the name Absolut was mentioned. He then brought fellow comedians Tim Heidecker and Eric Wareheim to join him on the project. The ads were made for Absolut’s website but leaked on to other sites such as FunnyOrDie and YouTube. There are several episodes in the series.
I think this ad is affective because it taps into both Zach’s and Tim and Eric’s audiences. Galifianakis is emerging with more mainstream popularity while Tim and Eric have a large cult following thanks to “Tim and Eric Awesome Show, Great Job!” which airs during Adult Swim on Cartoon Network. Also, the viewer knows from the beginning it’s an Absolut ad which makes it funnier and even more ambiguous. The fact that the characters rarely mention the vodka makes the viewer think about the vodka they’re not mentioning.

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