Master Card

29 05 2009

From Willow Hill

The “Life Takes Visa” Master Card campaign with out a doubt one of the most successful campaigns I have seen. It has been around for so long and has the flexibility to fit so many different scenarios. I chose this specific commercial for the world cup because it shows that the campaign was smart enough to create a tag line or single most important thought that can used on a day to basis as well as for a huge specific event such as the world cup. I think the versatility in the campaign is genius.




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