21 05 2009

From Tom Sabiel

This Bridgestone commercial takes on the archetype of the faithful servant/caretaker. It is a great example of how safe and dependable their product is. The tires are designed to stop on a dime when needed. By using dogs, a soft spot for many, they viewer quickly develops a caring relationship with the main character and, as I did, cringed when the dog lept in front of the car on the highway. I also noticed that Bridgestone uses sex, albeit with dogs, as part of its captivation tactic. The commercial relates somewhat to that of the one we watched in class for minding the speed limit, however, the use of an animal forms more of a relationship with the viewer. It also gave the dog human like qualities, which adds a bit of humor.




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