Mattress World

21 05 2009

Mattress World has been airing charity commercials. Some have been for old war veterans advertising for their Memorial day weekend sale. This ad is for supporting children that have been diagnosed with cancer. Mattress World is really big on giving back to the community and is one of the largest charity contribution companies in Oregon. Giving back to others is always a positive trait to carry, but how well of an advertising strategy do you think it is? I happen to think it’s a great strategy because one of their main goals is to have the customers feel family oriented as much as possible. The salesmen and women try to develop a strong relationship with every customer. Showing these commercials for the charity groups Mattress World supports can draw a huge crowd of customers knowing they can feel like they’re making a right decision buying a mattress from this company. Here is the link…

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