20 05 2009

From Sam Smith:

This ad has been an Internet phenomenon because of its catchy lyrics. I feel this ad uses the creative strategy positioning because it places its product, the Flea Market Montgomery, in consumers minds relative to its competition. Flea markets are all the same but in this ad Sammy Stephens, the Mini Mall rep, is describing Flea Market Montgomery as a mini mall to differentiate itself from other similar mini malls. Stephens is not only describing how it is different he is also describing what the Flea market has to offer. I can imagine this ad has done wonders for the stores sales due to the attention it has received.




One response

20 05 2009

Curse you Sam. This spot is now stuck in my head.

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