Bacardi

19 05 2009

From Kari Odden

This commercial draws the viewers in with catchy music, a party scene, and an attractive guy. The Bacardi logo is flashed near the beginning of the commercial, but the viewers don’t know what the change in time-setting means until the end, when the voice-over announces that “Since 1862, the best mojitos have always been made the same way!” The visual change in atmosphere tied with the visual storyline was a good strategy to hammer the “ORIGINAL Mojito” point across. The visual storyline is what drew me in, and the ad was successful in leaving its audience (me, in this case) with the lasting thought that Bacardi Mojitos are original, thus more authentic. And authenticity is a good idea to have associated with a product like this, which has many competitors.

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