Pert – Stop the suffering

18 05 2009

From Luke Kasch

The main reason I chose this ad was because of its morbidity. The commercial basically compares the mistreatment of your hair as mass murder. The stories of lovers unfold as they are swept away in a whirlpool of death or shown falling from great heights to their death. Ultimately, showing the cries of a hair as it holds its lifeless lover in its arms. This personification of fallen hairs makes many people laugh. People find it ridiculous that hair can take the identity of humans and this amuses them. People will be most likely to remember the line ‘stop the suffering’ since it makes an otherwise ordinary chore an intense decision. The obvious message that the commercial is trying to convey is that you will be better off if you use Pert rather than if you were to not use it.

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