Best Buy and Mother’s Day

13 05 2009

From Kathleen Latiolait

Best Buy and Mother’s Day

This advertisement is especially interesting to me being a Best Buy employee. I love the strategy Best Buy has taken with having actual employees star in the advertisements. I first thought they were hired actors posing as real employees until I was proved wrong at one of our morning meetings when another employee announced they used to work with this girl back in Georgia. The short and sweet message of real stories does a good job of making the viewers of the ad put themselves in the position of trying to pick the right gift for their loved ones. Even though the focus of this advertisement was to emphasize the service costumers get when they come to Best Buy, we completely sold out of the mini picture frames by the Saturday morning before Mother’s Day.




One response

19 05 2009
Melynda Lappin

I thought this commercial was a little cheesy, but might have managed to get kids and teens to thinking about a gift they could give mom that they personally picked out instead of relying on dad or some one else to pick out the gift. Best Buy has several of these commercials out that are trying to make the employees seem more service orientated and helpful when it comes to purchasing technology from their store.

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