Absolutely

31 05 2009

From Hannah Garces
Absolut Vodka commissioned comedian Zach Galifianakis to make an advertisement as part of a series of artist-focused ads. The deal was that Galifianakis could do whatever he wanted as long as the name Absolut was mentioned. He then brought fellow comedians Tim Heidecker and Eric Wareheim to join him on the project. The ads were made for Absolut’s website but leaked on to other sites such as FunnyOrDie and YouTube. There are several episodes in the series.
I think this ad is affective because it taps into both Zach’s and Tim and Eric’s audiences. Galifianakis is emerging with more mainstream popularity while Tim and Eric have a large cult following thanks to “Tim and Eric Awesome Show, Great Job!” which airs during Adult Swim on Cartoon Network. Also, the viewer knows from the beginning it’s an Absolut ad which makes it funnier and even more ambiguous. The fact that the characters rarely mention the vodka makes the viewer think about the vodka they’re not mentioning.

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PSA

29 05 2009

From Scott Fogel

In a continual effort to capture the attention of the ever-distracted consumer, a new influx of eye-popping street ads from the Australian Childhood Foundation have appeared around metropolitan areas in Australia.

The ads, which are the brainchild of creative director Richard Muntz at agency JWT in Australia, portray a mannequin child standing against a wall, plastered behind a white background, which simply reads “Neglected children are made to feel invisible.” They’ve been creating quite a stir, drawing attention from both passerby and the local media. It’s a stunning idea; very simple, but at the same time shocking and eye-catching. Walking by what appears to be a child plastered against a wall is something you can’t ignore.

But they didn’t stop there. Realizing the startling image of a trapped child would eventually cause pedestrians to take action, they inscribed the words “Thank you for seeing me” underneath the inevitably rescued child.

It’s an interesting way to draw attention to the issue, and has certainly gained much more attention than a simple picture on a street ad. It’s another example of a new era in advertising, where agencies have had to find a way to get their message through as old media is crumbling. While many are lamenting the death of traditional media, it’s often in desperate times that true innovation appears. As we look towards the future of advertising, the clever and creative agencies will thrive, while those struggling to maintain the status quo will be left behind.

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Go Miniman Go

29 05 2009

From Lauren Easby

I think this ad is fun and entertaining to watch. It shows all the different things you can create with Legos. The ad takes the viewer through a Lego world to show their products. I think if someone were flipping through channels they would stop on this ad to see the Lego men come to life and other things that are created.
The tag line “where to next?” gives the viewer the idea that the ideas shown are only a few places you can go with Legos but there are so many other places and things to create. This is Legos was of showing that even though they have been around since the 80’s they are still creating new and exciting toys. On the website there are other clips on how Legos were made in the 80’s compared to now. Plus, you can upload a picture of yourself onto a Lego figure.





Master Card

29 05 2009

From Willow Hill

The “Life Takes Visa” Master Card campaign with out a doubt one of the most successful campaigns I have seen. It has been around for so long and has the flexibility to fit so many different scenarios. I chose this specific commercial for the world cup because it shows that the campaign was smart enough to create a tag line or single most important thought that can used on a day to basis as well as for a huge specific event such as the world cup. I think the versatility in the campaign is genius.





Net

28 05 2009

From Zane Ritt

nternet advertisements have become so commonplace that many have resorted to more eye-catching tactics. Banner ads are comprised of flash animations that scroll text and flash lights, play video, or make us shoot 10 ducks in 30 seconds to “win a prize.” There are ads that suddenly grow from a corner of your screen blocking an article that you might have been reading. On the internet, there is no space that’s not for sale for advertising, even if it is on top of the actual content you were searching for.

This is an advertisement that automatically played for the first week of the design relaunch of the music review site Pitchfork.com a couple months ago. Upon loading the site, the video would play and actually interact with the navigation bar at the top of the site. It moved, was bent, and even broken throughout the ad before it was replaced at the finish. Have we become so accustomed and jaded to internet advertising that this is what it takes to get our attention? Or is this simply good placement that demands that we take notice? It’s undoubtedly a clever ad, but personally it makes me wonder at what point our internet browsers are going to be hijacked completely in order to bring us the latest products.

Similarly:

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Red Bull

28 05 2009

From Chris Tuney

This ad is branding Red Bull as a lifestyle. It is also interesting that Red Bull has sponsored athletes. This is an approach that Nike or Adidas uses to promote their sporting merchandise. Red Bull is different because it is a drink. I also found it interesting that the product was not placed in the scene, and was used only as a background of the last shot. Overall, a very engaging ad that draws interest of consumers, and also desire.





Canon

28 05 2009

From Audrey Vejraska

I really like this commercial for Canon Rebel XSi because of the combination of music and graphics. I think it is really unique how they portrayed the action by using a series of photos taken by the camera advertised, which created the motion that we see in the commercial. The commercial is really emphasizing the importance of capturing memories and “the trip” of life. It also shows the speed and quality of the camera and how it is a useful tool in capturing those unforgettable moments that happen in our day to day lives. I think it is an affective commercial; the images get you interested in what product is being advertised and the music is also very catchy and memorable.