Old Monster

30 04 2009

From Renee Alvarado

This is a monster.com advertisement is from 1999 and aired in the Superbowl. Most advertisements for this year were for websites. I chose this advertisement because it is a great example of resonance of early childhood with an ironic twist of what you think they are going to say. It is also pretty depressing because even though this advertisement is from ten years ago, it is still very relevant today.

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One response

4 05 2009
Scott Zoltan

I really like this ad. I think that it could be described as “bold” and is really attention getting because jobs are something that people are really passionate about. Perhaps the services provided by monster.com could be described as “high involvement.” The music choice makes the ad especially effective, with its “hopeful” tone. Monster is almost portrayed as a savior of sorts that has the capacity to save these kids from the mundane lives that they are describing.

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