A surprise

22 04 2009

From Lei Zhong

When you watch the first 16 seconds, you will never think of this is ad about airlines. South West Airlines always produce fun ad. In this one, when the guy threw the pitch and broke the television screen, he had no idea what he was supposed to do, and then, South West’s ad appeared. “$49-$109” is a pretty good deal to him to get away at that time. The ad appeared at a perect time, and this absolutely is a funny way to introduce South West Airlines’ purchased deals. In transformational strategic approach, it’s called affective.

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