A good concept

22 04 2009

From Taichi Yoshino

One primary reason that I chose this ad is simply because I use AT&T. I usually do not like ads a person just brags about the product for long time, but I like the conceptual idea of this ad that it personifies the user’s phone as their alter ego. There are few different variations of this ad, but I especially like this version because there is a strong gap between the characters of Chuck and his alter ego. It effectively appeals the AT&T’s feature that it covers wide range of areas. It is the mixture of preemptive and affective strategies.




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