20 04 2009

From Shawna Haynes

I picked this commercial because it made me laugh and it really hits home. I think they do a great job of advertising to their target market, which is made up of middle-aged working class people. I like how they use the setting of a business meeting and bring in something like beer that really you would never see in a business meeting, but when the guy suggests cutting it before important things such as marketing he is thrown out. I also like the dramatization of him being thrown out the window instead of just simply fired. This shows how BudLight drinkers are loyal to the brand and couldn’t think of being without it, and that importance will make those who aren’t stop and think about maybe trying some to see what is so great about it.




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