Ambiguity

17 04 2009

From Ashley Kirsininkas:
CLick here to see the ad
I chose this advertisement because I found it extremely entertaining. They used well known runners in the commercial as well as humor. I thought that this commercial would mainly appeal to runners, but it could also appeal to all athletes due to the humor in it. Throughout the ad, I did not know what they were advertising. Near the end of the commercial, they finally introduced the product which they were trying to market… “Nike Free” running shoes. They were trying to make a comparison that running in these shoes was like running naked. I thought it was a clever idea and extremely humorous.

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