Raisin Bran Crunch

16 04 2009

From Jessica Piche

I chose this Raisin Bran Crunch commercial because I have always thought it was really funny, and it surprised me that this cereal would have this type of ad.  I always thought of raisin bran as sort of a bland and boring sort of cereal until I saw this ad a while back. I really think Kellog did a good job of attempting to change the image of raisin bran crunch as an original cereal, and set itself apart from the original raisin bran.

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One response

19 04 2009
Nick Johnson

I agree that this Ad is really funny. I think this Ad is a really good example of a commercial that catches people’s interest in a positive way to capture a new demographic. When this commercial first came out a bunch of my friends and I would do the whole “ello govna” introduction and laugh every time for whatever reason. Kellogs definitely connected with a new demographic through the humor used in the commercial.

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