Appropriate?

15 04 2009

From Leah Nibley
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This controversial advertisement is representing the United Colors of Benetton. For those who are unfamiliar, the Italian company is known for its preppy, casual clothing, and is similar to Ralph Lauren. While the companies’ target audience is extremely diverse, the image above is inappropriate. It seems unlikely that a Caucasian baby was produced by a dark skinned individual. The image of the baby sucking on the mother’s breast takes away from what is being sold.

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One response

15 04 2009
Derek Allen

Leah, or whomever, could you please elaborate on why this ad is inappropriate? While I don’t really see the product highlighted here specifically, it is attention grabbing. If their purpose was to promote their brand as a bastion of equality, I can see that message here. Though I’m not familiar enough with the brand to be sure of this conclusion, it doesn’t seem too far a stretch given their name.

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