14 04 2009

From Rachel Straub


This is a commercial from the Absolut World campaign. The campaign is very clever in that it encourages people to get involved in the campaign. On the Absolut website people can submit ads that they have created that reveal what their own Absolut world would look like. There is a good article about their past and present campaign at http://www.nytimes.com/2007/04/27/business/media/27adco.html
I chose this ad in particular because I like the way that they blend political themes with humor. The opening seems to be a protest that is about to get out of hand, but then the catchy music starts and you are relieved when the huge pillow fighting breaks out. At that point it becomes a really funny, unique, and memorable commercial.




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