Simplicity

8 04 2009

From Sierra Warren:

This ad by Sony is what inspired me to consider advertising as a career field.  The amount of thought and work behind this ad is simply incredible, yet the concept and actual finished product is rather simplistic.  For those of you like me, who had never seen this commercial before and don’t know anything about the campaign, these are REAL bouncy balls that were catapulted down the streets of San Francisco.  It’s almost unbelievable that these balls were actually filmed in action.  This was not created digitally or purely on the computer, it’s REAL and TANGIBLE.  This ad speaks to me as a person on so many different levels, bringing up feelings of childhood nostalgia and a real sense of ease everytime I watch it.   Not only is it enjoyable to watch, it really conveys the “brilliance of color” that Sony claims their LCD Bravia TVs provide.  Makes me want to buy one, and I don’t even watch tv.
I think it is truly brilliant.
If you enjoyed it, or even if you didn’t, check out the making of the commercial on youtube.  The six minutes are really worth your time, and there are some insights from the insanely creative people behind this ad.

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2 responses

9 04 2009
Sterling

I almost forgot…

Equally amazing and real is Sony’s other Bravia ad, seen here: http://www.youtube.com/watch?v=5AtOZqRRWX0&NR=1

8 04 2009
Sterling

This commercial owes its greatness to Jose Gonzalez and his song “Heartbeats” which is a cover of the same song by The Knife, or vice versa.

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