Cute Animals = Good

7 04 2009

From Sarah Lowe:

This is a creative ad that reinforces the many functions of a phone. Other cell phone ads use attributes that humans can use but this ad shows how the phone can be animal user friendly as well. Samsung knows the appeal of cute animals and used the concept of cuteness in an interesting fashion.




One response

9 04 2009
Justin Hiserote

It is interesting to see an advertisement where real animals are the main focus. Nowadays animals are never the main focus for a commercial unless it is for an animal related product such as dog or cat food, kitty litter, flea control, etc. The usage of animals to sell products has been around for awhile. Most notably are Taco Bell’s Chihuahua from the late 1990’s and Budweiser’s Spuds McKenzie (a bull terrier) from the late 1980’s.

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