Make it Memorable

6 04 2009

From Stephen Murray:

If you are going to spend the massive amounts of money it takes to buy a slot during the Super Bowl for your commercial, you want to make sure it is particularly memorable. This commercial rated one of the top ten Super Bowl Commercials of the season, and rightfully so. Though the “ford trucks are tough and durable” message is the same as always, the sheer, surreal weirdness of this particular commercial seizes the audience’s attention, then makes them laugh.




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