The J340 Class Blog

Put a Fork

profsheehan — Fri, 05 Jun 2009 17:56:08 +0000

…in the J340 Class Blog, because it is done. No additional posts will be posted.

Have a great summer!

IKEA

profsheehan — Fri, 05 Jun 2009 17:55:37 +0000

From Alexander Diaz

link:

This IKEA commercial is very creative and funny. It exaggerates a situation that can happen in someone’s bedroom under extreme circumstances. IKEA is successful in combining humor while making a sexual reference that catches the viewer attention within 16 seconds and contradicting our minds because at the end it is not what we expect to happen. The need is clearly stated and the solution is reinforced when IKEA announces its brand as an alternative to the problem.

Entertaining

profsheehan — Fri, 05 Jun 2009 17:54:46 +0000

From Rachel Gillette

This ad is interesting because the commercial, very clearly, uses positioning to compare the competition to their brand. The most effective part of this ad is that, using a song to entertain, the entire commercial consists of a list of all the ways the consumer’s life and everything he values will fall apart if he uses an alternative product. Not only does the ad set up how important a shoe is to a soccer player, but the claim that resonates is that any other shoe will end in certain destruction. Although the ad was meant to cut down other shoe brands, the main message for the entirety of the ad is shoes=bad. This does not necessarily minimize the cleverness of this advertisement, but is an angle to be noted.

State Farm

profsheehan — Fri, 05 Jun 2009 17:53:34 +0000

From Kelsey Brassil

I really like this commercial because I thought it was very cute. It originally caught my attention because I recognized the song. I didnt know what it was for at first, and I was trying to figure it out at the beginning. I watched the whole commercial because I wanted to see what it was for, then after I realized it was for State Farm, the whole commercial made more sense. I like how they showed so many different kinds of situations. Some of them seemed to be really sad and others were really happy! But they were both so cute and just made me smile.

These ads are for…what?

profsheehan — Fri, 05 Jun 2009 17:52:15 +0000

From Christina Dunning
Embed:

link 2:
URL: http://www.youtube.com/watch?v=l-8Ihsccknw&feature=related
Embed:

link 3:
URL: http://www.youtube.com/watch?v=a189xAYBRv8&feature=related
Embed:

This is a series of ads for…um, what are they for?! These ads have cute kids doing silly things, but are they really related to Trigon BlueCross BlueShield? When I first saw them being passed around on YouTube I laughed and even bookmarked them; they’re funny! But not initially, nor now, do I have any desire to switch insurance companies. If Trigon’s goal was to gain public awareness that they simply existed…then through internet word of mouth marketing and comedy, they sort-of succeeded. But if Trigon had a goal of actually gaining clients, I personally don’t see how they could have met it. The ads don’t have any hard information about Trigon or show me why Trigon is such a great insurance company, they simply make me laugh. Enjoy!

Just WRong

profsheehan — Fri, 05 Jun 2009 17:51:33 +0000

From Courtney Doss

This commercial is wrong on so many levels. Even though this was made in the 60′s, Hawaiian Punch should have known better about this one. When I first saw it I was expecting (the Hawaiian Puncher) to do something cute, or sing or something of that nature. But then when he punched that other guy in the face and kept skipping along I was shocked! This ad definitely did not make me want to buy Hawaiian Punch, ever (even though I don’t drink soda).

Solve some problems

profsheehan — Fri, 05 Jun 2009 17:50:44 +0000

From Lex Chase
Here’s an absolut vodka ad in which a man is asked to do obscene amounts of work before he leaves for the day 10 minutes before he’s supposed to get off. I think this ad is great because not only is absolut using their name to their advantage they’re showing how the living the “absolut” life can come to your overall advantage. It’s hilarious how they turn a situation that sucks into a positive experience making the viewer want to be an absolut drinker, hoping that their life could be this ideal as well. If you watch all the other absolut ad’s you’ll find this pattern where they display scenarios that people seem to complain about the most and proposing that these problems will go away by drinking absolut makes me want to be an absolut drinker to some extent.

Influence

profsheehan — Thu, 04 Jun 2009 21:58:09 +0000

From Nick Cody

This ad is meant to scare teens into staying “Above the Influence” of drugs and alcohol. This ad is presented to seem like a real, phone-recorded video. The quality of the video is poor, it’s clearly being held by a fellow teen. There is a passed-out teen who is being played with while she is unconscious against her will or knowledge. The ad is funny to most college students, because this is seen as humorous more than it is dangerous. I feel like this ad totally missed its goal and does little to enforce the idea that being above the influence is the way to be.

Heineken

profsheehan — Thu, 04 Jun 2009 18:35:23 +0000

From Andrew Baldwin

I chose this commercial because it is very clever. They start out with some good music that really plays into the theme of the video and engages the viewer. They added a celebrity being Jennifer Aniston to catch peoples attention as well. The commercial as a whole uses ambiguity and is a transformational advertisement as it uses humor as the main theme. I really like how you assume that the man is going to give the last two Heineken’s with Jennifer, or at least split them and go home with her. Instead he just takes them for himself and leaves the beautiful girl standing there. It is a good twist on something that you assume is going to happen and does not.

Wii

profsheehan — Thu, 04 Jun 2009 18:33:39 +0000

From Adam Garside

The Wii is such a cool video game device since it allows the gamer to feel like they have more apart of the game. I love this commercial for Tiger Woods PGA Tour 10 because of the simple idea behind it. Replacing Tiger’s clubs with a Wii controller is creative as if Tiger could really be playing professional gold with a video game control. Good idea, good game, good commercial.