From Alexander Diaz
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This IKEA commercial is very creative and funny. It exaggerates a situation that can happen in someone’s bedroom under extreme circumstances. IKEA is successful in combining humor while making a sexual reference that catches the viewer attention within 16 seconds and contradicting our minds because at the end it is not what we expect to happen. The need is clearly stated and the solution is reinforced when IKEA announces its brand as an alternative to the problem.
