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Have a great summer!

IKEA

From Alexander Diaz

link:

This IKEA commercial is very creative and funny. It exaggerates a situation that can happen in someone’s bedroom under extreme circumstances. IKEA is successful in combining humor while making a sexual reference that catches the viewer attention within 16 seconds and contradicting our minds because at the end it is not what we expect to happen. The need is clearly stated and the solution is reinforced when IKEA announces its brand as an alternative to the problem.

Entertaining

From Rachel Gillette

This ad is interesting because the commercial, very clearly, uses positioning to compare the competition to their brand. The most effective part of this ad is that, using a song to entertain, the entire commercial consists of a list of all the ways the consumer’s life and everything he values will fall apart if he uses an alternative product. Not only does the ad set up how important a shoe is to a soccer player, but the claim that resonates is that any other shoe will end in certain destruction. Although the ad was meant to cut down other shoe brands, the main message for the entirety of the ad is shoes=bad. This does not necessarily minimize the cleverness of this advertisement, but is an angle to be noted.

State Farm

From Kelsey Brassil

I really like this commercial because I thought it was very cute. It originally caught my attention because I recognized the song. I didnt know what it was for at first, and I was trying to figure it out at the beginning. I watched the whole commercial because I wanted to see what it was for, then after I realized it was for State Farm, the whole commercial made more sense. I like how they showed so many different kinds of situations. Some of them seemed to be really sad and others were really happy! But they were both so cute and just made me smile.

These ads are for…what?

From Christina Dunning
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URL: http://www.youtube.com/watch?v=l-8Ihsccknw&feature=related
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URL: http://www.youtube.com/watch?v=a189xAYBRv8&feature=related
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This is a series of ads for…um, what are they for?! These ads have cute kids doing silly things, but are they really related to Trigon BlueCross BlueShield? When I first saw them being passed around on YouTube I laughed and even bookmarked them; they’re funny! But not initially, nor now, do I have any desire to switch insurance companies. If Trigon’s goal was to gain public awareness that they simply existed…then through internet word of mouth marketing and comedy, they sort-of succeeded. But if Trigon had a goal of actually gaining clients, I personally don’t see how they could have met it. The ads don’t have any hard information about Trigon or show me why Trigon is such a great insurance company, they simply make me laugh. Enjoy!

Just WRong

From Courtney Doss

This commercial is wrong on so many levels. Even though this was made in the 60′s, Hawaiian Punch should have known better about this one. When I first saw it I was expecting (the Hawaiian Puncher) to do something cute, or sing or something of that nature. But then when he punched that other guy in the face and kept skipping along I was shocked! This ad definitely did not make me want to buy Hawaiian Punch, ever (even though I don’t drink soda).

Solve some problems

From Lex Chase
Here’s an absolut vodka ad in which a man is asked to do obscene amounts of work before he leaves for the day 10 minutes before he’s supposed to get off. I think this ad is great because not only is absolut using their name to their advantage they’re showing how the living the “absolut” life can come to your overall advantage. It’s hilarious how they turn a situation that sucks into a positive experience making the viewer want to be an absolut drinker, hoping that their life could be this ideal as well. If you watch all the other absolut ad’s you’ll find this pattern where they display scenarios that people seem to complain about the most and proposing that these problems will go away by drinking absolut makes me want to be an absolut drinker to some extent.

Influence

From Nick Cody

This ad is meant to scare teens into staying “Above the Influence” of drugs and alcohol. This ad is presented to seem like a real, phone-recorded video. The quality of the video is poor, it’s clearly being held by a fellow teen. There is a passed-out teen who is being played with while she is unconscious against her will or knowledge. The ad is funny to most college students, because this is seen as humorous more than it is dangerous. I feel like this ad totally missed its goal and does little to enforce the idea that being above the influence is the way to be.

Heineken

From Andrew Baldwin

I chose this commercial because it is very clever. They start out with some good music that really plays into the theme of the video and engages the viewer. They added a celebrity being Jennifer Aniston to catch peoples attention as well. The commercial as a whole uses ambiguity and is a transformational advertisement as it uses humor as the main theme. I really like how you assume that the man is going to give the last two Heineken’s with Jennifer, or at least split them and go home with her. Instead he just takes them for himself and leaves the beautiful girl standing there. It is a good twist on something that you assume is going to happen and does not.

Wii

From Adam Garside

The Wii is such a cool video game device since it allows the gamer to feel like they have more apart of the game. I love this commercial for Tiger Woods PGA Tour 10 because of the simple idea behind it. Replacing Tiger’s clubs with a Wii controller is creative as if Tiger could really be playing professional gold with a video game control. Good idea, good game, good commercial.

Good ads

From Jillian Hollis

Linky

This first ad is an outdoor ad done by Pedigree. It is a video monitor set up to look like the inside of a shelter. Peoples reactions to the ad were then filmed and made into this commercial. I liked this ad because it obviously instantly has impact on people who view either the commercial or see the outdoor ad itself. I love animals and agree that the number of animals that need adoption is growing. This ad plays on peoples guilty concious about puppy mills and bad shelters, and it works. The other reason I liked this ad so much was because I thought pedigree did such a unique outdoor ad. I have never seen any video posted on a bus terminal. It has a huge amount of exposure because so many people take the bus and as you can also see the amount of drivers at the red light that are able to view it.

Linky

I thought this ad was really funny and served two purposes well. It features puppets of Kobe Bryant and LeBron James hanging out together while Lebron is getting pumped up for the NBA playoffs. Although this is a Nike ad it also serves its purpose as a playoff spot. Many of the playoff commercials this year have been slow motion play backs from last years exciting moments, and although they have been good, none of themreally captured my attention. This one was really funny and probably wouldonly work with the use of puppets. You might not even realize it is a Nike commercial until Lebron gets up on the coffee table and starts dancing around while the camera zooms in on his little Nike puppet shoes stomping around. The end of the commercial briefly shows Nikebasketball,com.

Microsoft

From Erica Granger

This one is called Microsoft Surface- The Possibilities

This is a series of advertisements Microsoft has done for the Microsoft Surface campaigns. Each ad is set up the same way with either one person or two people sitting down at the table and with the same guy doing the voice over. Each person is simply demonstrating and showing you how you could use the Microsoft Surface. This isn’t your typical ad because there is no little story or plot to it. This is simply a demonstration of how the Microsoft Surface works and each different advertisement shows something different and unique to the table and all that it can do. I find this Microsoft Surface fascinating and it really is something of the future. It gives us a small demonstration or a peek rather at what our future could look like. This table is worth about $12,000 right now and is not open yet for the public to buy. It is only currently available for commercial purchases only and you have to buy through a vendor. Microsoft Surface is a revolutionary surface-computing platform that responds to natural hand gestures and real world objects. It uses cameras that enable the live interactions with hands, objects, and devices. As this Microsoft Surface continues to evolve it will be everywhere and in many different environments such as, schools, businesses, homes, to any number of form factors- part of the counterop of a table or even a wall. This is what the future is all about, the possibilites are endless. Are you ready?

here is another youtube video showing you the campaigns… all the different advertisements in one called:

Microsoft Surface The Magic The Power The Possibilities

He’s Back!

From Ryan Dols

I saw this ad online awhile ago, right before Tiger came back. I thought it was great and kept waiting for it to make it to television, but as far as I know it never did. This ad is incredibly creative and is a great concept. The song couldn’t be more perfect and the reactions and scenes within the ad are amazing. I wish it would have made television as I think it is the most refreshing ad I’ve seen in a long time. Instead of focusing on Tiger’s amazing talent like many Tiger Woods ads, it switches it up and hardly even shows him. Showing other players success in light of Tiger’s absence was a great idea and separates this Tiger ad from all others I’ve seen, where we always see Tiger doing something incredible.

Stihl Good

From Stephen Hoshaw

Linky

This is an awesome collection of a campaign that Stihl did for its outdoor tools. My favorite ones have to be the chainsaw/weed-whacker ad’s. The images of the kid, or the girl, are pretty hilarious when you understand the overall impact of forgetting about your backyard until it is too late. The pictures with the wildlife that have overgrown the statues also work very well because of how they composed the shots. They seem very monumental, and thoughtful.

Happy

From Diane Grewe

I chose this ad because I thought it was really catchy, I really enjoyed the song along with the overall atmosphere of the ad. They made it very appealing to kids by showing the boy dancing, looking cool, and having a good time. To me the ad associates happy meals with being happy and having enjoying yourself. I also noticed that the ad was parent friendly as well, instead of showing the hamburger, fries, and a soda happy meal option they showed a happy meal with the apple, milk, and chicken nuggets. This ad not only advocates kids wanting happy meals but also encourages them to chose healthier options which would make parents more likely to want to take their kids to get a happy meal. I also really liked how the dad looked so confused at first and then slowly caught on and started dancing with his son’s music. As a kid I associated family dinners with being overly healthy and more on the boring side, this ad makes what appears to be a boring, clean family dinner turn into a fun and colorful event because of the happy meal. I think that one important message kids could pick up on from this ad is that happy meals make boring dinners fun.

Oops

From Renee Alvarado

This is an interesting article about what we discussed in class today about having a cultural lens. I can’t imagine a company doing advertising in a foreign country and not doing a little more research or having someone from that country working on the campaign. My favorite in this list is one for Parker Pen when advertising in Mexico. Their advertisement in English said “It won’t leak in your pocket and embarrass you.” Parker Pen didn’t know the correct word for embarrass and instead said “It won’t leak in your pocket and make you pregnant.” It seems like a common sense thing to make sure what you are saying in another language translates, but apparently not.

Click here

Career Builders

From Iris Horn

I remember this commercial from the superbowl. The approach of this ad is very interesting, since it is very repetitive. However the repetitiveness is not for the actual brand but for the story the ad tells. It also reinforces how everyday life is a never ending cycle. I like the third picture “wish you were somewhere else” since the picture of the worker on the dolphin goes back to the famous stress picture of a dolphin and cow jumping out of the water. Due the exaggeration of the emotions the commercial is actually fun to watch. The ad I believe was successful since every worker can relate to at least one of these scenes while still leaving the viewer with a positive image about the brand.

Chanel

From Veronica Day

I remember first seeing this commercial a few years ago. I chose this ad because it’s one of my favorites, and is so much more drawn out and story-like than most commercials (and also 2 minutes long!) It’s using a transformational creative strategy approach, particularly resonance because it evokes a positive stored image. This commercial is truly beautiful and has a quality to it that makes you want to buy Chanel No5 perfume. Utilizing already famous actors and actresses, this commercial offers attraction by including Nicole Kidman and Rodrigo Santoro in it. The love story between the two characters is a theme that also attracts viewers and it’s something that the (likely) target audience could relate to.

No Translation Necessary

From Masahiro Aoyama

The reason I chose this ads is that it is easy for us to understand about this product.
There is no complicated information; in addition, two men’s behavior expresses how much this product is attractive.
This represents that simple and creative ads is the best.

Above the Influence

From Nathan Ichtertz

(titled: “fitting in”)

I saw this ad while at the movies and it captured my attention immediately. The ad uses uplifting music and shows a teenage boy in front of a 3D cut-out board, jumping into the cut-out space. He fits into a baseball scene, then into a life-size “picture” frame, and then into a cut-out scene where he jumps his skateboard. But the final board depicts someone offering the teen a joint, and he walks away. I thought this was really interesting because until the very end, I had no idea that this was an ad against drug use. It’s a very engaging ad. However, I doubt it will have any effect on curbing drug use.